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Thursday, December 13th



12:30PM - 3:15PM




3:30PM - 5:00PM













5:30PM - 7:00PM


Farm + Dispensary Tour

       Departure: 12:30PM

       Return: 3:15PM​


"History of Cannabis in Monterey County"

This panel will discuss the history of cannabis's journey in Monterey County, taking a look back at its deep roots in Big Sur — the birthplace of legendary “Big Sur Holy Weed” born in the mid-60s to today's large-scale state-of-the-art facilities, to where the future of cannabis is headed.  You'll hear about “old school” growing practices, current technologies, NASA horticulture practices that are being applied to the cannabis industry, as well as oil, extraction, and the future direction of the industry. 


Moderator:      John DeFloria, Co-Owner, Big Sur Cannabotanicals

Panelists:         Sam Burgner, Purdue University research on horticulture in zero gravity

                     Kenny Comello, Big Sur Farmer

                     Justin Barrett, President & CEO, Verdant Valley Solutions


Opening Reception


Special Guest Former Congressman Sam Farr, author of the Rohrabacher - Farr Amendment, the first federal legislation of its kind to prohibit the Justice Department from spending funds to interfere with the implementation of state medical cannabis laws  


Special Guest Lindsay Robinson, Executive Director of CCIA


Friday, December 14th



8:00AM - 9:15AM 


8:00AM - 2:30PM     



















9:15AM - 10:15AM   




10:30AM - 12:00PM                 



Continental Breakfast


Cannabis Summit Expo


General Session

MCCIA President's Welcome with Dave Potter

Special Keynote Speaker Andrew DeAngelo, Co-Founder and Director of Operations, Harborside

"Building California Brands"
Marketing and branding is what is going to lead the evolution of the California cannabis 
industry. This panel will discuss the importance of marketing and branding California cannabis companies and products in an industry rife with hurdles. You'll hear from marketing pioneers who have creatively forged ahead building and launching brands and products throughout the state.  The panel will also explore innovative approaches on how to differentiate your brand based upon positioning the benefits of the region.


Moderator:      Gavin Kogan, Co-Founder, Grupo Flor

Panelists:         Lindsay Robinson, Executive Director, California Cannabis Industry Association

                     Kim Stemler, Executive Director, Monterey County Vintners & Growers

                     Alan Kropf, Vice President of Marketing, Altai Brands

                     Andy D'Amico, Co-Founder, Pacific Reserve Nursery

10:30AM - 12:00PM

12:00PM - 1:30PM 

1:45PM - 3:15PM

1:45PM - 3:15PM


"Beyond Organics: Meeting California's Tough Regulations"

This panel will discuss the rising trends and inevitability of applying organic growing techniques to cannabis.  Our panelists will discuss the realities of the State’s strict testing and certification requirements and the challenges in moving towards organic-based production.  Additionally, we will discuss emerging organic techniques, like Living Soils.  The panel’s aim is to keep regional cannabis growers and stakeholders educated and aligned with the macro-level market demands for the cleanest and highest quality cannabis products.


Moderator:      Kelly Damewood, Director of Policy and Government Affairs, CCOF

Panelists:         Richard North, CEO, Terra Vesco

                     Brian Leahy, Director, California Department of Pesticide Regulation

                     Josh Wurzer, President, SC Labs




MCCIA Executive Director's Intro with John Arriaga

Special Keynote Speaker Cheryl Shuman, media personality and cannabis expert


"The Commerce of Cannabis: Investing and Raising Capital"

This panel will focus on the wide range of funding opportunities for both large and small-scale cannabis businesses and the realities that ensue in these types of partnerships.  The panelists will discuss the legal responsibilities and ramifications for both the investors and the invested party; what potential investors are looking for and expect from these investments, and the types of investments to pursue whether it’s for start-up, expansion and/or upgrade purposes, and the tax implications.


Moderator:      Paul Henderson, CEO, Grupo Flor

Panelists:         Craig Hill, Senior Advisor, CleanFund Commercial Pace Capital

                     Chris Steinbruner, Partner, Steinbruner Hill CPAs

                     Yoni Meyer, Partner, Casa Verde Capital

                     Sherri Haskell, Founder & CEO, CannaAngels


"Effective Partnerships to Counter the Black Market"

This panel will examine how cannabis industry stakeholders can work with their local governments and law enforcement to influence/strengthen ordinances and policies aimed at protecting legitimate operators through enforcement on the illicit market.  The panel will also explore the pejorative effects of an unchecked black market are playing at the local level and affecting cannabis businesses.  Lastly, we will discuss how law enforcement is trying to navigate in this ever-changing new industry and how their policies will change moving forward.


Moderator:      Kelly McMillin, Chief Compliance Officer, Indus Holding

Panelists:         Andy Myrick, Economic Development Manager, City of Salinas

                     Grant Palmer, Co-Founder, Canna Cruz

                     John Mineau, Undersheriff, County of Monterey