Thursday, December 13th
12:30PM - 3:15PM
3:30PM - 5:00PM
5:30PM - 7:00PM
Farm + Dispensary Tour
"History of Cannabis in Monterey County"
This panel will discuss the history of cannabis's journey in Monterey County, taking a look back at its deep roots in Big Sur — the birthplace of legendary “Big Sur Holy Weed” born in the mid-60s to today's large-scale state-of-the-art facilities, to where the future of cannabis is headed. You'll hear about “old school” growing practices, current technologies, NASA horticulture practices that are being applied to the cannabis industry, as well as oil, extraction, and the future direction of the industry.
Moderator: John DeFloria, Co-Owner, Big Sur Cannabotanicals
Panelists: Sam Burgner, Purdue University research on horticulture in zero gravity
Kenny Comello, Big Sur Farmer
Justin Barrett, President & CEO, Verdant Valley Solutions
Special Guest Former Congressman Sam Farr, author of the Rohrabacher - Farr Amendment, the first federal legislation of its kind to prohibit the Justice Department from spending funds to interfere with the implementation of state medical cannabis laws
Special Guest Lindsay Robinson, Executive Director of CCIA
Friday, December 14th
8:00AM - 9:15AM
8:00AM - 2:30PM
9:15AM - 10:15AM
10:30AM - 12:00PM
Cannabis Summit Expo
MCCIA President's Welcome with Dave Potter
Special Keynote Speaker Andrew DeAngelo, Co-Founder and Director of Operations, Harborside
"Building California Brands"
Marketing and branding is what is going to lead the evolution of the California cannabis industry. This panel will discuss the importance of marketing and branding California cannabis companies and products in an industry rife with hurdles. You'll hear from marketing pioneers who have creatively forged ahead building and launching brands and products throughout the state. The panel will also explore innovative approaches on how to differentiate your brand based upon positioning the benefits of the region.
Moderator: Gavin Kogan, Co-Founder, Grupo Flor
Panelists: Lindsay Robinson, Executive Director, California Cannabis Industry Association
Kim Stemler, Executive Director, Monterey County Vintners & Growers
Alan Kropf, Vice President of Marketing, Altai Brands
Andy D'Amico, Co-Founder, Pacific Reserve Nursery
10:30AM - 12:00PM
12:00PM - 1:30PM
1:45PM - 3:15PM
1:45PM - 3:15PM
"Beyond Organics: Meeting California's Tough Regulations"
This panel will discuss the rising trends and inevitability of applying organic growing techniques to cannabis. Our panelists will discuss the realities of the State’s strict testing and certification requirements and the challenges in moving towards organic-based production. Additionally, we will discuss emerging organic techniques, like Living Soils. The panel’s aim is to keep regional cannabis growers and stakeholders educated and aligned with the macro-level market demands for the cleanest and highest quality cannabis products.
Moderator: Kelly Damewood, Director of Policy and Government Affairs, CCOF
Panelists: Richard North, CEO, Terra Vesco
Brian Leahy, Director, California Department of Pesticide Regulation
Josh Wurzer, President, SC Labs
MCCIA Executive Director's Intro with John Arriaga
Special Keynote Speaker Cheryl Shuman, media personality and cannabis expert
"The Commerce of Cannabis: Investing and Raising Capital"
This panel will focus on the wide range of funding opportunities for both large and small-scale cannabis businesses and the realities that ensue in these types of partnerships. The panelists will discuss the legal responsibilities and ramifications for both the investors and the invested party; what potential investors are looking for and expect from these investments, and the types of investments to pursue whether it’s for start-up, expansion and/or upgrade purposes, and the tax implications.
Moderator: Paul Henderson, CEO, Grupo Flor
Panelists: Craig Hill, Senior Advisor, CleanFund Commercial Pace Capital
Chris Steinbruner, Partner, Steinbruner Hill CPAs
Yoni Meyer, Partner, Casa Verde Capital
Sherri Haskell, Founder & CEO, CannaAngels
"Effective Partnerships to Counter the Black Market"
This panel will examine how cannabis industry stakeholders can work with their local governments and law enforcement to influence/strengthen ordinances and policies aimed at protecting legitimate operators through enforcement on the illicit market. The panel will also explore the pejorative effects of an unchecked black market are playing at the local level and affecting cannabis businesses. Lastly, we will discuss how law enforcement is trying to navigate in this ever-changing new industry and how their policies will change moving forward.
Moderator: Kelly McMillin, Chief Compliance Officer, Indus Holding
Panelists: Andy Myrick, Economic Development Manager, City of Salinas
Grant Palmer, Co-Founder, Canna Cruz
John Mineau, Undersheriff, County of Monterey