ABOUT MCCIA

The mission of MCCIA is to advocate and promote all aspects of the cannabis industry in Monterey County. MCCIA members receive a host of special benefits designed to uphold our mission and to support each member's needs within the industry.  Member benefits include:

Networking and Access: Members get access to industry leaders, speakers, events and resources, as well as an opportunity to interact with their peers, build relationships, and grow their businesses through networking and referrals.  Members will receive group discounts on services such as business insurance.

Advertising and Influence: Listing in the Membership Directory on the website, with access to a Social Toolkit, including the MCCIA logo, images, and social media posts on Facebook, Instagram and Twitter. Members also have representation in e-blasts, newsletters and marketing communications. Most importantly, the Association provides political representation with a credible, unified voice to advocate for the industry on the local, state, and federal level.

Education and Support: MCCIA is a source of industry information and strives to build healthy long-lasting relationships within the community. There are opportunities to sit on and chair committees and access to monthly regulation updates and legislative tracking from the Associations Legislative Lobbyists. 

EXECUTIVE DIRECTOR

Bob Roach was the Assistant Agricultural Commissioner/Sealer for the County of Monterey from June 2000 through December 2018. From 1987 to 2000 he held the positions of Agricultural Inspector, Deputy Agricultural Commissioner, and Chief Deputy Agricultural Commissioner for the Agricultural Commissioner of Monterey County.  Bob served as the Interim Agricultural Commissioner from July 2017 to March 2018. Bob has also dealt extensively with county land use issues related to agriculture, and the development and implementation of the County’s cannabis ordinances and CDFA’s CalCannabis inspection program. He was the manager of the Monterey County Certified Organics program, and also managed the Weights and Measures unit.   

He obtained his Bachelor of Science in Environmental Science from Stockton State College in New Jersey and later his Executive Master’s Degree in Public Administration from Golden Gate University.  Before coming to work for the County of Monterey, Bob had experience in the private sector as the manager of a wholesale foliage and color plant nursery, manager of a vineyard, grower for a landscape tree farm and as the owner of a landscape maintenance and pest control business, all in Northern California.   

BOARD OF DIRECTORS